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For many people, putting on makeup is second-nature, a way to express yourself, build confidence, and show everyone who you are. Sometimes it's so second nature that simply putting it on feels like something you can do with your eyes closed. But one thing that may not be as simple is removing it.
Not efficiently and effectively removing makeup once or twice is common, but consistently poor makeup removal can cause some serious problems for your skin. In fact, washing off your makeup – especially before bed – is a critical component in achieving RADIANT and HEALTHY SKIN. (1)
But you don’t have to worry about these potential makeup mishaps anymore, as there is NEW INFORMATION and an ALL-NATURAL WAY to help you remove your makeup and ensure your skin is CLEAN and REFRESHED at the end of each day.
In this blog we talk about the importance of effectively removing makeup, and how you can enjoy HEALTHY and CLEAN SKIN every day!
Though often overlooked, washing makeup off your face is truly one of the most important things you can do each day, so important it should be part of your daily SELF-CARE ROUTINE. Cleaning off your makeup is important for obvious reasons (removing your makeup!) – but also because it allows your skin space and the opportunity to air out.
By NATURALLY cleaning the makeup off your face, you’re also boosting your circulation, simultaneously removing annoying and irritating dead skin from your skin’s surface, which can keep your beautiful glowing skin from rising. What you really want after removing your makeup is skin that’s hydrated, beautiful, and radiant. (2)
It’s also important you remove your makeup each night because that's when your skin goes to work remedying itself. By not removing your makeup, or not removing it well, you’re actually keeping your skin from getting healthy again, and keeping your skin from effectively breathing. (3)
The other reason cleaning off your makeup well is so important is because of the dirt that can cling to your face throughout the course of the day. To put things in perspective, you can touch your face over 5,000 times a day without even realizing it. And guess where all that skin-debilitating dirt goes? Yup, right there, on top of your makeup. (5)

Without effectively cleaning off your makeup, you may actually be causing the bacteria and dirt on your face to stay there, potentially leading to unwanted breakouts that can damage your skin over time. (5)
If you’ve struggled with makeup removal in the past, know you’re not alone. It can be very difficult to remove makeup effectively, which is why it’s oftentimes necessary to have a SKINCARE ROUTINE dedicated to properly cleaning your face. But remember – you don’t want to simply clean one artificial product off with another. Instead, be sure the routine you’re using to clean your face is 100% ALL-NATURAL. (6)
Another reason why you need to properly remove makeup is because not doing so can cause your skin to look older. Even improperly removing makeup can cause potential skin problems, as it's common for people try to remove makeup from their face with too much force. What follows is potential skin damage and irritation.
Remember: the skin on your face is more sensitive than much of the skin on the rest of your body. With this in mind, it’s important you simply clean off your makeup with gentle movements - circles, really - followed by softly drying your face. Any extra force can cause your skin unwanted damage. (7)
Effectively removing makeup can also protect your collagen. This is because sleeping with makeup on can pose some serious problems for your skin, such as eye issues and dry skin. This makes it important that you not only use an ALL-NATURAL CLEANSER, but an ALL-NATURAL FACIAL CARE SYSTEM. (8)
One of the most important things you can do for your face is to clean it. This often means cleaning it twice, often necessary because of the multiple layers of dirt that can pile on your face. Therefore, each cleaning of your face removes another layer of dirt – the first cleaning off pollutants and makeup, then any extra oil or skin cells no longer vital.
When removing your makeup, remember to be careful around your eyes. This is a very sensitive area, and also a common area people apply makeup. In this instance, one of the most important things you can do is to take your time and allow the makeup to come off simply and easily. It’s also important that you don't harshly scrape the makeup off this sensitive area. (10)
It’s also important to know that new information is dispelling some of the myths of skincare. For example, ALL-NATURAL NORMALIZING FACE OIL can actually be good for your face! Rather than thinking oil to be bad, remember that ALL-NATURAL OIL can actually help dissolve your makeup, allowing for more efficient makeup removal. (11) (12)
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